Effective as of: May 20, 2020
Personally Identifiable and Other Information We Collect
We collect information from Users of the website in the following ways:.
Information About Our Users That You Voluntarily Provide
Users may wish to request information about our Company or our Services, to become Registered Users, to participate in our Services, or to submit suggestions and other information to us. In addition, if you wish to apply to be an affiliate in our ad network, you may be required to provide certain additional information that can identify you personally.
Upon acceptance to our Service, you will be given login information to our client only portal. Users are responsible for maintaining the confidentiality of any passwords they are given to access our Website, and are fully responsible for all activities that occur under their passwords. Information that you voluntarily provide that is not required by us is provided by you at your sole discretion.
Supply Side Partners
We may receive information from you through ads served by affiliates in our ad management network (“Affiliate Sites”). You may choose whether to receive personalized or non-personalized ads through the Affiliate Sites. Please refer to each Affiliate’s website for more information about how the Affiliate collects personal data and information. We have no control over or responsibility for Affiliate’s privacy practices. Our legal basis for processing this information is our legitimate interest in providing the services and our customers and the consent of users to the Affiliate Sites, captured by the Affiliate.
- Parrable. We may choose to utilize Parrable for pseudonymous identity services. You may learn more about how Parrable operates and choose to opt-out of Parrable here: https://www.parrable.com/privacy-policy/
|Improve Digital||Amsterdam, The Netherlands|
|Index Exchange||New York, USA|
|Media.net||New York, USA|
|The Media Grid||New York, USA|
|OneTag||London, United Kingdom|
|The Media Grid||New York, USA|
|Rise||Tel Aviv, Israel|
|Triplelift||New York, USA|
|Xandr||New York, USA|
|Yahoo!||New York, USA|
|Yieldmo||New York, USA|
Aggregated Data and Automatically-Collected Data
Company compiles anonymous, aggregated statistics from Users for a variety of internal and marketing purposes. Such purposes include, without limitation or restriction, benchmarking, determining appropriate levels of hardware, determining the numbers of employees that will be needed to provide the Services to our Users, and reporting numbers of Users and/or web sites that use the Services. This anonymous, aggregated data, however, is not used in any way that can identify an individual person or User.
What are cookies?
A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website and Service. The Cookie will collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at our Website and Service via a link from third party site, the URL of the linking page.
In addition to Cookies, our Website may use web beacons. Web beacons allow us to count the number of users who have visited or accessed the Website and to recognize users by accessing our cookies. We may employ web beacons to facilitate Website administration and navigation, to track the actions of users of the Website, to compile aggregate statistics about Website usage and response rates, and to provide an enhanced online experience for visitors to the Website. We may also include web beacons in HTML-formatted e-mail messages that we send to determine which e-mail messages were opened. A web beacon is often invisible because it is only 1 x 1 pixel in size with no color. A web beacon can also be known as a web bug, 1 by 1 GIF, invisible GIF and tracker GIF.
What are the different types of cookies and how do we use them?
Essential – These are Cookies which are essential for the running of our Website and Services. Without these Cookies, parts of our Website and Service would not function. These Cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes.
Examples of how we may use essential Cookies include:
- Setting unique identifiers for each unique visitor, so that website numbers can be analyzed.
Functional – These Cookies are used to remember your preferences on our Website and Services and to provide enhanced, more personal features. The information collected by these Cookies is usually anonymized, so we cannot identify you personally. Functional Cookies do not track your internet usage or gather information which could be used for selling advertising.
Examples of how we may use functional Cookies include:
- Gathering data about visits to our Website and Services, including numbers of visitors and visits, length of time spent on the site, pages clicked on or where visitors have come from
- Eliminating the need for returning users to re-enter their login details.
Analytical Performance – Analytical performance Cookies are used to monitor the performance of our Website, for example, to determine the number of page views and the number of unique users our Website and Services has. We use this information to improve user experience or identify areas of the Website and Services which may require maintenance. The information is anonymous (i.e. it cannot be used to identify you and does not contain personal information such as your name and email address) and it is only used for statistical purposes.
Examples of how we may use analytical Cookies include:
- Measuring users’ behavior
- Analyze which pages are viewed and how long for and which links are followed to better develop our Website and Services
Advertising – Behavioral advertising Cookies, which may be placed on your device by us or our trusted third-party service providers, remember that you have visited a website and use that information to provide you with advertising which is tailored to your interests. This is often called online behavioral advertising and is done by grouping together shared interests based upon web browsing history. Your web browsing history can be used to infer things about you (e.g. your age, gender etc.), and this information may also be used to make advertising on websites more relevant to you. Although behavioral advertising Cookies can track your activity around the internet, these Cookies cannot identify you personally.
Examples of how we may use advertising Cookies include:
- To market to specific users across our Website, the Affiliate Sites and third party sites, so that we and third parties can target advertising to users that will be more relevant to users’ interests.
Third Party Cookies – You may notice on some pages of our Website and Services that Cookies have been set that are not related to us. When you visit a page with content embedded from, for example, YouTube or Facebook, these third party service providers may set their own Cookies on your device. We do not control the use of these third party Cookies and cannot access them due to the way that Cookies work, as Cookies can only be accessed by the party who originally set them. Please check the third party websites for more information about these Cookies.
How can you manage or opt-out of cookies?
Cookies, including those which have already been set, can be deleted from your hard drive. You can also change the preferences/settings in your web browser to control Cookies. In some cases, you can choose to accept Cookies from the primary site, but block them from third parties. In others, you can block Cookies from specific advertisers, or clear out all Cookies. Deleting or blocking Cookies may reduce functionality of the Website and the Services. To learn more about how to reject Cookies, visit www.allaboutcookies.org or go to the help menu within your internet browser. If you experience any problems having deleted Cookies, you should contact the supplier of your web browser.
Opting out of Analytical Performance Cookies
If you would like to opt out of Analytics Cookies, please do so by clicking on the links below:
Google Analytics: https://tools.google.com/dlpage/gaoptout
Opting out of Behavioral Advertising Cookies
If you would like more information about how to opt out of interest-based advertising in desktop and mobile browsers on a particular device, please visit http://optout.aboutads.info/ and http://optout.networkadvertising.org/. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
Use of Information Collected
Company uses the information you provide to us (1) operate and maintain the Website; (2) to give you access to information you request; (3) to perform the Services, including to improve and personalize your use of the Website and the Services; (4) to send administrative messages; (5) to send promotional mailings; (6) to respond to customer service inquiries or user support; (7) to protect, investigate or deter illegal activity.
We store any voluntarily provided email we receive for archival purposes and for our own marketing purposes if we feel that it is consistent with the nature of the inquiry. The information is collected and stored in a manner that is appropriate for the nature of the data that we collect and the need to fulfill your request. This information is not shared with third parties for their own use, unless you specifically authorize such sharing.
Legal Bases for Processing Data under the General Data Protection Regulation (“GDPR”)
Below are the types of lawful basis that we will rely on to process your Personal Data:
- Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your Personal Data for our legitimate interests. We do not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at team@Longitudeads.com.
- Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
- Comply with a legal or regulatory obligation means processing your Personal Data where it is necessary for compliance with a legal or regulatory obligation that we are subject.
- Consent means where you have consented to a certain use of your Personal Data.
Third-Party Use of Personal Data
We may share your Personal Data with certain third as set forth below:
Third Party Vendors: We may share your information with third party vendors or service providers who help us provide the Services or the Website, including database hosting and data processing services, and assist us in responding to requests by you for information that you request.
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Third Parties with Permission: We may share your information with third parties to whom you ask us to send your information.
Agents, Consultants, and Related Third Parties: We, like many businesses, sometimes hire other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
Legal Requirements: We may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity or in connection with our own investigation of suspected or actual illegal activity, in which case we may (and you hereby authorize us to) disclose information without subpoenas or warrants served on us, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the Sites or the public, (iv) protect against legal liability including to resolve disputes, investigate problems, or enforce our contracts.
The Sites currently uses the following third-party service providers:
- Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
- At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.
When you use our service, we share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with our identity partners/service providers, including LiveRamp Inc. LiveRamp returns an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of this use, please click here.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
Information Sharing and Disclosure
- Non-Personally Identifiable and Aggregated Information
As described elsewhere in this Policy, we may customize the advertising and marketing messages you receive on the website, or may work with outside companies to do so. Your non-PII may be shared with these companies so this customization can be accomplished. Company prohibits these companies from sharing your non-PII with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with Company's advertisers and business partners.
We may also perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the website. In addition, we may in the future inform advertisers of such information as well as the number of users that have been exposed to or clicked on their advertising banners. We will, however, provide only aggregated data from these analyses to third parties.
We do not link aggregate user data with PII.
- Personally Identifiable Information
We share PII with third parties in particular situations.
These outside contractors or agents may temporarily store some information on their servers, but they may only use your PII to provide Company with a specific service and not for any other purpose. Company may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. Company also may share your PII with companies that are affiliated with our Company if we have a business reason to do so.
If in the future we intend to share personally identifiable information with third parties acting other than as our agents or service providers, we will provide you with the opportunity to opt-out prior to the sharing.
- Agents and Service Providers
We may use additional credit card processing companies when necessary to bill for products and services. These companies do not retain, share, store or use PII for any other purposes. We may use other third parties to provide shopping services, and a community environment/social network, on our website. When you sign up for the Services we will share the PII that is necessary for the third party to provide the Services.
These third parties are prohibited from using your PII for any other purpose.
- Law Enforcement and Assignment
RIGHTS RELATED TO YOUR PERSONAL INFORMATION
Please note that while any amendments, corrections or deletions will be reflected in active user databases (as updated with a reasonable period of time), we may retain all Personal Data for backups, archiving, prevention of fraud and abuse, analytics, and satisfaction of other legal obligations we reasonably believe applicable.
We may retain your Personal Data to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our contracts, and take other actions otherwise permitted by law.
Please contact us at email@example.com to submit a request or obtain information regarding any of the above.
California Residents: Pursuant to the California Consumer Privacy Act of 2019 (“CCPA”), you have certain rights with respect to your personal information. For the purposes of this section, personal information is used as defined in the CCPA. We reserve the right to verify all requests made pursuant to the CCPA.
Access and Disclosure
You may make a verifiable request that we disclose the categories of personal information we have collected about you, the categories of sources of the personal information we collected about you, the business or commercial purpose for collecting or selling the personal information, the categories of third parties with whom we share your personal information, our use of the personal information and if the personal information was disclosed or sold to third parties, including the categories of personal information sold or disclosed. You also have the right to make a verifiable request for a copy of the personal information collected about you for the twelve (12) months prior to the date of your request. To see any categories of personal information we have sold in the last twelve (12) months, please refer to the section listed above detailing the information we send to our partners.
Deletion Request Rights
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. We may deny your deletion request if retaining the personal information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
Exercising Your Rights
To exercise the access, disclosure and deletion rights described above, please submit a verifiable request to us by either emailing firstname.lastname@example.org or sending us a written request to 380 Sunrise Highway, #1010 Patchogue, New York 11772 Attn: CCPA.
You may only make a verifiable request for access or disclosure twice within a 12-month period. You may also make a verifiable consumer request on behalf of your minor child. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
To respond to your request or provide you with personal information, We must verify your identity or your authority to make the request. We will only use personal information provided in a verifiable request to verify the requestor’s identity or authority to make the request. For instructions on exercising sale opt-out rights, please refer to the Do Not Sell My Personal Information Link on the respective Affiliate Site.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by emailing us at email@example.com Consumers who opt-in to personal information sales may opt-out of future sales at any time.
We will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
The minimum age to use and to register for Services is 16 years old, and registered user status is limited to individuals who are sixteen (16) years of age or older ("Registered Users"). Company does not knowingly collect PII from children under the age of 16. Children under the age of 16 should not provide any information on the website. We ask that parents supervise their children while the children are online. If you have reason to believe that a child under the age of 16 has provided Personal Data to us, through the Website, please contact us immediately at team@LongitudeAds.com and we will use our best efforts to promptly remove the data.
The security of your PII is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology ("SSL"). We follow generally accepted industry standards to protect the PII submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Links to Other Sites
Our website may contain links to other websites. Company is not responsible for the privacy practices or the content of non-Company websites. Non-Company linked Websites are not under the control of Company and Company is not responsible for the contents of any such linked sites, any link contained in such linked sites, or any changes or updates to such sites. Company is not responsible for any transmission received from any non-Company websites including any webcasting or other method of transmission. Links to non-websites are provided only as a convenience. Company does not endorse any link made available through our website that is not a Company Website. We encourage all users of our website to read the privacy policies of each and every website visited when linking directly from our website.
This Policy applies only to information collected by the website.
Other Terms and Conditions
Your access to and use of the Website and Services may also be subject to any separate agreements or terms and conditions you have signed or agreed to with us. Please refer to those agreements as needed.
We reserve the right to modify this Policy at any time, so please review it frequently. If we make material changes to this Policy, we will notify you here, by email, or by means of a notice on our home page. Your continued use of the website after we post a revised Policy constitutes your acceptance of the new Policy and its terms. If, however, we materially change our practices regarding the collection or use of your Personal Data, your Personal Data will continue to be governed by the Policy that was in place at the time you provided the Personal Data unless we provide notice to you of the material changes in the Policy and you do not object to such changes.
Longitude Ads Customer Relations 380 Sunrise Highway, #1010 Patchogue, NY 11772 USA Phone: 858-205-5391 Email: firstname.lastname@example.org